Success Story
A leading global health Insurance Company based out of India
21 million+ Customers | 47,000 Employees GWP-3700 Cr.
Business Challenges
- Limited Customer Engagement
- Lower NPS and Higher churn
- Evolving Customer Expectations
- Limited Access to Health Data
Careplix Solution
- Business Aligned Strategic Roadmap with Digital Health Assessment for all policy holders
- Integrated digital health assessment with Face scan within the application and Health Data Platform
- A unique incentive program with premium discounts
- Omnichannel distribution enabled with digital health screening as Value added services
Business Benefits
- 20% Increase in CSAT Score,
- 151% increase on User Growth Year on Year
- 75K Active Health Screening Monthly at12%M-o-M growth
- 66% Increase in Customer Engagement
India's leading private-sector general insurance company
36.2 million+ Customers | 13,760+ Employees GWP-25,494 Cr
Business Challenges
- Limited user experience with less self service
- Growing competition from both traditional insurers and new-age Insurtech players forced the company to innovate to stay relevant
- Limited Digital Penetration in Rural Areas
- Lack of Omnichannel Cross Selling for Non-Health customers:
Careplix Solution
- Integrated Careplix Face Scan platform with Core End user platform and Health Data Lake
- E-Bonding with third party application for Retail and Group customers
- Design & User Experience workshop to drive traffic and user engagement including cross selling/up selling health benefits and allied products
Business Benefits
- 33% More engaged customers,
- 41% increase on in Upselling/cross selling health and allied products and services within digital channel alone
- Real time engagement improving renewal rates with automated reminders and personalized health tips
A leading player in online insurance aggregator and financial technology (fintech) company in India
42 million+ Customers | 14,000+ Employees GWP-15,875 Cr
Business Challenges
- Disjointed engagement and communication platforms across various digital assets
- High cost for customer acquisition and engagement
- Limited Digital Penetration in Rural Areas
- Limited Access to Health Data for Renewals and Engagement touchpoints
Careplix Solution
- Integrated Careplix Face Scan platform with Customer Facing application
- Enabled White Labelled platform including SDK Integration with Customer app
- Design & User Experience workshop to drive traffic and user engagement including cross selling/up selling health benefits and allied products
Business Benefits
- 45% increment with Real time engagement improving renewal rates
- Reduced cost of user acquisition and customer engagement by 50%
- 44% Increase on top of the funnel for targeted campaigns for chronic, specialty or wellness products
Testimonials
What Users Say About Careplix
The scan is very fast and accurate. It has great potential on medical field. The new AI technology based health scan algorithm is a game changing step in a happy and healthy environment
I have been using this app for quite some time now and can tell that experience has been quite amazing. The results and deliverables are amazing! Its like a one-stop for all your medical emergencies in this digital world.
P S Barman
Thanks, for developing a revolutionary app . Extremely useful for daily monitoring of my basic but essential health checkup.
R Mishra
A step ahead in the path of health awareness in today's busy lifestyle. Kudos to the idea and effort, which will make primodial prevention easier and more accessible to all!
Dr M Saha
